Executive Summary
The clearest opportunity from our call is marketing.
Not because you need “more AI content”. You already have a version of that.
The opportunity is to build the workflow around the content tool: deciding what to make, shaping it for the right buyer, turning one event into several useful assets, and learning what actually helps bring in the work you want more of.
The commercial goal is clear:
Increase the share of higher-value corporate events and Bar/Bat Mitzvah work, without creating more manual marketing admin.
That means the first useful system should not just write captions or fill a calendar.
It should help turn raw event footage and edited reels into targeted campaign packs for the specific audiences you want to reach: corporate organisers, planners, venues, Bar/Bat Mitzvah families and warm referral contacts.
What I Understood From The Call
The useful context before building anything.
- You already have a lot of event media.
- You currently edit content yourself, mainly using Premiere Pro.
- Finished content is then passed into an AI/social tool to help with captions, planning and scheduling.
- Instagram is the main platform, with Facebook handled alongside it.
- You are open to other channels, but not if they create extra work.
- The main commercial priority is more higher-value work.
- Corporate events are especially attractive, but you mentioned they are currently only around 5% of total work.
- Bar/Bat Mitzvah work is also attractive.
- Many of the best opportunities come through word of mouth, planners, venues and repeat relationships.
- Enquiries convert well once they come through the right channel.
- The aim is not to lose the personal touch.
- The aim is to make marketing more focused and less manual.
Current Workflow Vs Proposed Upgrade
What this would add to the system you already have
This is not a replacement for the tool you are already using. It is the layer before and around it.
Current workflow
- Edit content manually.
- Pass finished content into an AI/social tool.
- Get help with captions, calendar planning and scheduling.
- Main focus is Instagram/Facebook posting.
Proposed upgrade
- Plan content around the event types you want more of.
- Turn raw footage folders and edited reels into structured campaign packs.
- Create separate angles for corporate, Bar/Bat Mitzvah, planners/venues and private clients.
- Produce not only captions, but also planner-facing messages, LinkedIn versions, website snippets and reuse ideas.
- Keep a record of which assets have been used, where they were posted and what audience they were aimed at.
- Feed performance and enquiry signals back into the next content plan.
- Keep you in review and approval, rather than handing control to an autonomous tool.
The point is not to replace the tool you are already using. The point is to give it a better brief, a stronger structure, and a clearer commercial purpose.
Main Bottleneck
The issue is not a lack of content.
The bottleneck is the work between having content and using it properly.
That includes:
- deciding which footage is worth editing
- choosing which buyer the content is for
- turning one event into several useful marketing assets
- adapting the message for Instagram, Facebook, LinkedIn, planners or venues
- remembering what has already been used
- learning which content seems to attract the right enquiries
- keeping all of this moving without adding another weekly job
This is where AI can help.
Not by replacing your taste or judgement. By doing more of the sorting, first-draft thinking, repurposing and follow-up structure.
Recommended First Workflow
Content-to-Campaign System
I would start with a content-to-campaign workflow.
The starting point could be either:
- a folder of raw footage from an event
- an edited reel
- a set of selected clips
- a short event description
- notes on what you provided
- the type of future work this content should help attract
The output would be a campaign pack.
Not just one caption.
A proper campaign pack could include:
- recommended content angle
- suggested target audience
- Instagram caption
- Facebook version
- LinkedIn version for corporate/planner audiences
- planner or venue follow-up message
- short website or case-study snippet
- suggested thumbnail/title direction
- suggested call to action
- reuse ideas from the same event
- content calendar placement
- tags for event type, buyer type and service
This turns one good event into several useful marketing assets, each aimed at a different buyer.
How It Could Work
A simple human-approved flow.
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01 — Content direction
The system helps decide what content is needed next based on the sales goal. For example: more corporate proof, more Bar/Bat Mitzvah atmosphere, more planner-facing trust content, or more behind-the-scenes production credibility.
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02 — Footage or reel input
You add either a finished reel, selected clips, or a short description of the footage/event. The system does not need to replace your editing. It can sit before and after the edit.
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03 — Campaign pack creation
The system creates a structured campaign pack with different versions for different audiences and platforms.
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04 — Review and approval
You review, edit and approve. The system should not publish or send anything without approval at this stage.
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05 — Scheduling or handoff
Approved posts can be moved into the current scheduling tool, Meta Business Suite, Metricool, Buffer or another chosen workflow. Some channels may stay manual.
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06 — Feedback loop
The system records what was used and what happened next: engagement, enquiries, comments, useful replies or planner interest. That feeds into future content direction.
Why This Is Different
Why this is different from a normal AI content tool
Most AI content tools start near the end of the process.
They help with captions, calendars and scheduling once the content is already chosen.
That is useful, but it leaves a lot of the important work with you:
- deciding what content is worth editing
- deciding which audience it is for
- making sure corporate content sounds different from private party content
- turning event footage into planner-facing proof
- creating follow-up material, not just public posts
- tracking which type of content seems to bring in the right conversations
- building a repeatable process instead of starting again each time
The MQP version would sit around your current tool, not compete with it.
It would give the content tool better inputs and make the outputs more commercially useful.
Audience Examples
Same event, different commercial angles.
Corporate organiser angle
Position the content around trust, polish, low-stress delivery, production quality and the ability to handle a room properly.
“Entertainment and production for a company event where the organiser needed the room to feel polished, high-energy and easy to trust.”
Bar/Bat Mitzvah family angle
Position the content around atmosphere, family experience, younger guests, energy, and keeping the room involved.
“Entertainment that keeps the younger guests involved while still feeling considered for the whole family.”
Planner/venue angle
Position the content around reliability, communication, repeatability and making the planner’s job easier.
“A supplier who can handle the entertainment details cleanly, communicate well, and make the event easier to deliver.”
Private party/wedding angle
Position the content around atmosphere, energy, music and guest experience.
“A private party built around atmosphere, music and a room that feels full from the first track.”
Opportunity Shortlist
The order I would test this in.
Content-to-Campaign Workflow
This is the best first step.
It builds on what you already do, but makes the workflow more structured and more sales-focused.
Instead of only asking AI for captions and scheduling help after a video is edited, this workflow would help shape the whole content cycle: what to edit, who it is for, what campaign assets to create, where each version should go, and what to learn from the result.
This is the most useful first build because it is close to the current workflow, but meaningfully better.
Planner and Venue Nurture Workflow
This is not about replacing personal relationships.
It is about making warm relationship marketing easier to do consistently.
If corporate work comes through planners, venues and repeat contacts, then you should have a simple way to turn good events into useful touchpoints for those people.
That could mean:
- a short recent-event update
- a planner-facing message
- a venue follow-up
- a soft reminder to reconnect
- a simple record of who has seen what
This should stay human-reviewed. The value is in preparing the material and reminders, not blasting out automated messages.
Content Performance Feedback Loop
This would make the next content plan less of a guess.
The workflow could tag posts by event type, buyer type, service and format, then review what performs best.
The useful question is not “which post got the most likes?”
It is: “Which content seems to attract the right kind of attention?”
This should probably come after the content-to-campaign workflow is in place, because the feedback loop needs consistent inputs.
Cross-Platform Repurposing
This is useful only if it does not add work.
Instagram and Facebook can stay as the core. For corporate work, LinkedIn and direct planner/venue messages may be worth testing.
The system should not force you to become active everywhere.
It should make it easy to adapt strong content when there is a good reason to use another channel.
Facebook Groups should stay manual or semi-manual. The system can prepare the post and asset, but I would not build the first version around automatic group posting.
Claude Code Marketing Assistant Starter Pack
Optional free add-on. If this would be useful, reply to me and I can get the starter setup sorted separately.
Because you are already experimenting with Claude Code, I can include a lightweight starter setup as part of this audit. This would not be the main paid project.
It could include:
- project instructions
- reusable marketing commands
- content campaign prompts
- approval rules
- example tasks
- a suggested folder structure
- guidance on connecting supported tools where relevant
This would help you avoid starting from a blank project every time, but it would not be a replacement for the marketing workflow.
Paid work would only make sense if this became part of the actual marketing workflow: tested against real ST Events tasks, connected to the campaign process, documented properly, and made reliable enough to use repeatedly.
What I Would Avoid For Now
Three things I would not start with.
First, I would avoid building a broad autonomous agent.
That sounds attractive, but it can get messy quickly. For now, I would keep the system human-approved: AI prepares, you review, then anything public or client-facing gets posted or sent only after approval.
Second, I would avoid adding lots of new platforms just because AI makes it possible.
If a channel does not help bring in corporate, planner, venue or Bar/Bat Mitzvah work, it is probably noise.
Third, I would avoid over-building before testing the output.
The right first step is a small working prototype using your real content. If the output is useful, the system can expand from there.
Recommended First Step
AI Marketing Workflow Prototype
A small working prototype using one or two real content examples. Think of it as the basic working version of the system before building the fuller setup.
The goal is to show how one event video, reel or content batch could become a structured campaign pack for the audiences you want more of.
Included
- content intake structure
- campaign pack format
- corporate event angle
- Bar/Bat Mitzvah angle
- planner/venue angle
- Instagram/Facebook/LinkedIn draft outputs
- planner-facing message draft
- basic calendar suggestion
- reuse ideas from the same content
- simple performance/tagging structure
- one or two worked examples using your content
- short Loom walkthrough
- handover notes
Not included
- full scheduling integration
- automated posting
- full analytics dashboard
- full AI agent build
- ongoing content management
- direct content editing in Premiere Pro
- unlimited revisions
The point of this first step is to prove the workflow before building a bigger system around it.
If you go ahead with the fuller build afterwards, the £295 prototype price comes off that build. So if the first full build is £850 total, the remaining balance would be £555.
Simple Manual Test
You can test the idea before building anything.
Start with one finished event video or reel and write down:
- what type of event it was
- who the ideal future buyer is
- what you provided
- what made the event work
- what kind of enquiry this content should attract
Then ask AI for:
- Instagram version
- Facebook version
- LinkedIn version for corporate/planner audiences
- planner or venue follow-up message
- three alternative hooks
- one suggested call to action
- reuse ideas for the same content
- what to edit next from the same event footage
If that output is useful, the next question is: How do we make this repeatable without you setting it up from scratch every time?
Final Recommendation
Start narrow.
I would not try to bring AI into every part of your business immediately.
The first useful move is narrower:
Build a repeatable workflow that turns existing event content into better-targeted marketing for corporate events and Bar/Bat Mitzvahs.
The workflow should keep your judgement in place, but remove a lot of the repeated thinking, formatting and planning.
Start with one prototype.
Use real content.
See whether the campaign packs are useful.
Then decide whether it is worth building the fuller system.